Blog
Team Adoption Signals: The PLG Sales Playbook That Actually Works
How revenue teams are using collaborative behavior to identify and convert high-value prospects.
Vortex Blog
The 90% Problem: Why Your PLG Strategy Stops at One User (And How to Fix It)
Most product-led growth strategies master individual activation but completely fail at the moment that actually drives revenue: getting the whole team on board.
Growth Engineering > Experimentation > A/B Testing, Invitations
Invitation A/B Testing: Optimize SaaS Invitation Flows for Growth
Learn a systematic framework for A/B testing invitation flows in SaaS. Cover messaging, timing, CTAs, statistical rigor, and advanced metrics like viral velocity. Powered by Vortex.
A Guide to Team Adoption Analytics
How customer success teams can predict expansion, prevent churn, and accelerate viral growth through data-driven team adoption tracking
Business
Viral Loops Aren't Magic: Growth by Design
A practical exploration of how product-led growth relies on engineered viral loops, with compounding invite mechanics and real-world case studies (Dropbox, Airbnb, Uber, PayPal).
The $50K Hidden Cost of Building Invitation Flows In-House
Why that "simple" invitation system might be your most expensive engineering decision