Vortex Blog
Case study analyzing Figma's billion-dollar viral growth strategy through design-sharing invitations, permission-gated collaboration mechanics, and replicable PLG tactics for SaaS companies.
Complete playbook for converting bottom-up SaaS adoption into enterprise deals. Covers conversion signals, behavioral triggers, champion enablement, and expansion timing for PLG-to-enterprise motions.
Complete guide to modern PLG technology stack architecture for B2B SaaS. Expert analysis of specialized tools vs all-in-one platforms, integration patterns, and cost optimization strategies.
Notion scaled to $10B valuation with 95% organic growth using template-driven viral loops. Deep dive case study reveals replicable tactics for PLG companies.
Discover psychology-backed strategies to boost website conversions. Learn systematic testing, effective CTA design, and metrics that drive real business results.
Comprehensive analysis of using Appcues for invitation campaigns, exploring feature gaps, integration challenges, and when specialized tools deliver better ROI than general onboarding platforms.
